THE SUPER SEO GUIDEBOOK TO SEO...........................................................2
WELCOME TO THE SUPER GUIDEBOOK TO SEO!...........................8
WHAT IS YOUR SEO PLAN.....................................................................12
THE
BIGGEST
BANG
FOR
YOUR
BUCK.........................................................12
SUBMITTING YOUR SITE TO THE SEARCH
ENGINES...................14
BE
PREPARED.......................................................................14
WHAT
WILL
SITE
SUBMISSION
GET
YOU.....................................................15
Site
Maps.........................................................................................................15
Submission
Software..........................................................................................15
If
Budget Allows................................................................................................16
SEARCH
ENGINES
AND DIRECTORIES..........................................................16
Search
Engine List.............................................................................................16
Directories........................................................................................................16
FREE
LISTING.....................................................................................17
PAID
LISTING.....................................................................................17
A
BALANCED
SUBMISSION
PLAN...............................................................19
FREE
AND/OR
PAID
SEARCH
ENGINE
SUBMISSIONS.........................................20
FFA
LINK
SITES
NOT
SEARCH
ENGINES.....................................................24
DIRECTORIES, SEARCH ENGINES &
TRAFFIC…..........................26
WEB
CRAWLERS
.......................................................................26
EXAMPLE...........................................................................................27
SPAMDEXING.....................................................................................28
SPIDERING........................................................................................29
INDEXING.........................................................................................30
META
TAGS.......................................................................................30
HYBRIDS..........................................................................................31
KEYWORDS........................................................................................32
META
TAGS
VERSUS
BACK
LINK
POPULARITY................................................33
META
SEARCH
ENGINES.........................................................................37
Dogpile............................................................................................................37
Mamma.com.....................................................................................................38
A
Search Engine Is Just A Tool............................................................................38
WHAT THE HECK IS AN
ALGORITHM?.........................................40
GOOGLE
ALGORITHM
IS
KEY...........................................................40
PAGE
RANK
BASED
ON
POPULARITY...........................................................40
CONSIDER
BACK
LINKS
POPULARITY
VOTES..................................................41
Hypertext-Matching
Analysis:..............................................................................42
DO
YOU
KNOW
THE
GOOGLE
DANCE?......................................................43
The
Algorithm Shuffle........................................................................................43
GOOGLE
Dance Tool..........................................................................................44
FEATURES
AND
TOOLS
FROM
GOOGLE........................................................44
In
case you are feeling lucky...............................................................................44
The
multi-faceted Google Toolbar........................................................................45
Pandora’s
Box...................................................................................................45
Stock
Quotes....................................................................................................45
GOOGLE
FREE
TOOLS
AND
SOFTWARE........................................................45
Calculator.........................................................................................................46
Dictionary
Definitions.........................................................................................46
File
Types.........................................................................................................46
News
Headlines.................................................................................................46
Advanced
News Search......................................................................................47
Similar
Pages....................................................................................................47
Web
Page Translation.........................................................................................47
SafeSearch
Filtering...........................................................................................47
SUBMITTING
YOUR URL
TO
GOOGLE..........................................................48
CLOAKING.........................................................................................48
GOOGLE
GUIDELINES............................................................................48
Do’s.................................................................................................................49
Don’ts..............................................................................................................49
GOOGLE
SERVICES...............................................................................50
Google
Answers.................................................................................................50
Google
Groups..................................................................................................51
Google’s
Image Search.......................................................................................51
Google’s
Catalog Search.....................................................................................52
Froogle.............................................................................................................52
ALTAVISTA........................................................................................53
CRAWLER/SPIDER
CONSIDERATIONS..........................................................54
RANKING
RULES
OF
THUMB....................................................................55
Values:............................................................................................................55
Query-dependent
factors include:........................................................................56
Blanket
policy on doorway pages and cloaking......................................................57
Meta
tags (Ask.com as an Example)....................................................................57
Keywords
in the URL and file names....................................................................57
Keywords
in the ALT tags...................................................................................57
Page
Length......................................................................................................57
Ask.com
Search Features...................................................................................58
ASK
OWNS
ASK.COM
TECHNOLOGY............................................................59
WHAT YOUR WEBSITE ABSOLUTELY
NEEDS...............................74
JUST
DON’T
FOCUS ON THE HOME PAGE,
KEYWORDS AND TITLES....................74
UNDERSTANDING
YOUR
TARGET
CUSTOMER..................................................74
DOES
YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?..............................75
YOUR
HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE......................76
THE
ACID
TEST...................................................................................77
STEP
BY
STEP
PAGE
OPTIMIZATION...........................................................78
ONE
SITE
–
ONE
THEME........................................................................80
AFFILIATE
SITES
&
DYNAMIC
URLS...........................................................80
PAGE
SIZE
CAN
BE
A
FACTOR.................................................................82
HOW
MANY PAGES
TO
SUBMIT.................................................................82
SHOULD
YOU
USE
FRAMES?....................................................................82
MAKING
FRAMES VISIBLE TO SEARCH
ENGINES..............................................83
ROBOT.TXT MORE THAN A LITTLE
USEFUL.................................85
STOP
WORDS ...................................................................................88
Some
commonly excluded "stop words"...............................................................88
IMAGE
ALT
TAG
DESCRIPTIONS................................................................90
REGIONAL SEARCH
ENGINES.....................................................92
TYPES
OF REGIONAL
SEARCH
ENGINES........................................................92
Human
Categorization........................................................................................92
Domain
Filtering................................................................................................93
MAINTAINING
A
LOCAL
AND
REGIONAL
SITE.................................................93
SPAMDEXING AND CLOAKING – TIME WASTERS............................94
WEB HOSTING SERVICES AND DOMAIN
NAMES...........................97
AVOID
FREEBIE
SITES .....................................................................97
USING
KEYWORDS
IN
YOUR
DOMAIN
NAME..................................................97
DOORWAY
SITES/PAGES........................................................................98
WEB
HOSTING
COMPANIES.....................................................................98
Always
avoid free or very inexpensive..................................................................99
WHAT
TO
LOOK
FOR.............................................................................99
THE
ROLE
OF
YOUR
DOMAIN
NAME..........................................................100
HYPHENS
–
YES
OR
NO?.....................................................................100
ALPHANUMERIC
CONSIDERATIONS...........................................................101
Giving
YAHOO! Its Alphanumeric Due.................................................................101
This
is the alphanumeric order:.........................................................................102
IS
IT
LINK
POPULARITY
OR CLICK
POPULARITY.............................................102
Influencing Click Popularity...............................................................................103
REGISTERING YOUR DOMAIN
NAME.....................................104
DO'S
AND
DON'TS’..............................................................................104
Free
Web Hosts........................................................................................104
Sharing
domains or IP addresses................................................................104
Sub-Domains...........................................................................................104
Shared
Domains Spell Trouble....................................................................104
5
You Must Own Your Domain – Not Your Host................................................105
KEYWORDS
IN THE DOMAIN NAME ARE CRUCIAL............................................105
Separate
multiple keywords.......................................................................105
Character
Limit.........................................................................................105
Directories...............................................................................................105
Too
Many Hyphens/Dashes........................................................................105
Yet another benefit...................................................................................105
CHOOSING A HOST FOR YOUR WEB
SITE.................................106
YOU
ARE
RENTING
SPACE
AND
BANDWIDTH...........................................106
A
SHORT
LIST
OF
THINGS
TO
WATCH
OUT
FOR..........................................107
Shared
IP hosting............................................................................................107
Downtime.......................................................................................................107
LOOK
FOR
A
WEB
SITE
HOST
WITH:.......................................................108
An
OC-3 - 155 megabits per second............................................................108
Safeguards..............................................................................................108
Redundant
rollover connections..................................................................108
Backup
power...........................................................................................108
24 hour server back ups...................................................................................108
NO
LOGS?
WHY,
ITS
YOUR
DATA..........................................................108
LOGS
PROVIDE
YOU
WITH
VALUABLE
INFORMATION......................................109
Other features include......................................................................................109
SEARCH ENGINES MAY SEEM
PICKY........................................110
A
CASE
FOR
CASE
SENITIVITY ........................................................110
KEYWORD
STUFFING AND SPAMMING.........................................................110
DYNAMIC
URL'S................................................................................111
RE-DIRECT
PAGES..............................................................................111
IMAGE
MAPS WITHOUT ALT TEXT..............................................................111
FRAMES..........................................................................................112
TABLES..........................................................................................112
LINK
SPAMMING................................................................................113
INCREASING YOUR SE RANK AND IMPROVING
YOUR
SEARCH ENGINE
POSITIONING....................................114
THE
SIMPLE
BASIC
PRINCIPLES..............................................................114
YOUR
WEB
SITE
COPY/CONTENT............................................................116
RANKING
BY
POPULARITY.....................................................................116
And What Is Link Popularity Again?....................................................................117
LEARN
TO
ANALYZE
YOUR
SERVER
LOGS...................................................118
Some sites offer to run comparison....................................................................118
LINKING
STRATEGIES..........................................................................119
There’s
Good And Bad Back Links......................................................................119
Reciprocal
Links..............................................................................................120
Outbound
Links...............................................................................................120
Inbound Links (Also Know As Back Links)...........................................................121
MORE
ON
META
TAGS.........................................................................122
PAGE
HEADING
TITLES........................................................................123
6
TITLE
TAGS.....................................................................................124
KEYWORDS
AND DESCRIPTION...............................................................125
META
ROBOTS
TAG............................................................................126
Yes there are more Meta Tags but…...................................................................127
RESEARCH
TOOLS...................................................................128
LIST
OF
FREE
TOOLS ...................................................................128
Keyword
Density.............................................................................................130
Simple steps to check the density:.....................................................................131
STEMMING......................................................................................132
WHAT
ARE
THE
MOST
POPULAR
KEYWORD
FOR
YOUR
SITE?............................133
TRACK YOUR SEARCH ENGINE RANKINGS LIKE
A
BLOODHOUND.......................................................................134
THE
BEST
WAY
TO
TRACK....................................................................134
SECRET
TOOLS TO HELP YOUR ACHIEVE & MAINTAIN HIGH SE
RANKINGS.............................................................................137
HOW TO FIND OUT HOW MUCH MONEY YOUR INVESTMENT IS
YIELDING.....................................................................................141
HYBRID PPC & SEO
TACTICS....................................................144
ROI
TRACKING
TOOLS .......................................................................145
DoubleClick's
DART..........................................................................................145
WebTrends
from NetIQ.....................................................................................145
HitBox
from WebSideStory................................................................................146
Urchin............................................................................................................146
RESOURCE SUMMARY..........................................................147
SEMPO’s
mission..........................................................................................147
Alexa.............................................................................................................148
LinkPopularity.com..........................................................................................148
Tools
from Marketleap......................................................................................149
NetMechanic
HTML Code checker.......................................................................149
OptiLink
Link Reputation Analyzer......................................................................149
PositionPro.....................................................................................................150
WEBSITE
MANAGEMENT
TOOLS..............................................................150
SEARCH
ENGINE
INFORMATION...............................................................151
INTERNET
MARKETING
RESOURCES..........................................................153